We create striking brand identity designs to highlight your core business values. A strong logo, business card and other recognisable design elements can help elevate your market presence or reach a new customer base.

HOW IT WORKS – THE CREATIVE BRIEF

Outlining your brand goals is an important part of the creative brief. It’s especially relevant because it helps us to understand your core values and why you are different from your competitors. In addition, we like it when our customers share examples of design elements that appeal to them. Creating mood boards like this is a good way of beginning the discussion about your brand. You can send us a file containing your ideas, or even share a Pinterest board if you have one. If you’ve not put together a design brief before, we’re always happy to have a chat about your brand aspirations.

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BRAND IDENTITY DESIGN PACKAGE

Once we’ve agreed on the brand look and feel that you’re after, we will work on your brand designs. These can include your logo, business card, letterheads and any other design elements. In addition to the necessary branded stationery files, we will also send you a brand style guide. This establishes your brand’s visual characteristics, incorporating fonts, colours, icons and other styles. This is especially useful for you or your workforce when you need to create branded documents in future.

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BRAND IDENTITY EXPLAINED

Branding is more complex than it first seems. There are several parts to a business’ brand. Here’s a quick summary of brand identity vs branding:

  • Your Brand gives your customers insight into who you are, what you do/offer, and what makes you different in your market.
  • Brand Identity is created by the visual characteristics of your brand – logo, colours, font etc. As a result your customers can recognise your brand values.
  • A Logo is part of your brand identity – an icon or symbol that identifies your brand.

OUR OTHER SERVICES

WEB DESIGN
PHOTOGRAPHY