Not everyone relishes the idea of talking about themselves, especially in a promotional sense The thing to remember is that your about page is not about you, it’s about how you can help your visitor. The power of the about page is massively underestimated – about pages are often the most visited page on any website and also the most neglected. Grab the attention of the right people, assure them that they are in the right place and make them want to stay.
You have a brand spanking new website to be proud of and you’ve shouted it from the roof tops. Now you just have to wait for the phone to ring, right? Still waiting?
To help your visitors navigate their way towards the prize with minimal instruction, your website’s navigation should be enticing, effortless and intuitive. I’ve brought together a few of our best website navigation tips. Start by imagining an aloof cat, roaming around without purpose or agenda. Now imagine your website navigation is a laser pen. This is your mission.
Your domain name is your web identity and should make a first impression that resonates. It must be memorable, enticing and a proud representation of you and your brand. Back in the day you could pick a brand name, and promptly buy brandname.com. Nowadays with everyone and their grandma fighting for their own corner of the interweb, we must be more creative. Your domain name is a long-term commitment, and should not be purchased without due consideration.