Penny’s Boutique

Excellent service, lots of communication throughout the start of our project, and Martin was able to come to the shop to assist with the start up of our website. We often e-mail with questions we have which are responded to quickly!

Gemma and Ellisha were gifted an early inheritance from their beloved Nan, Penny. With it they launched Penny’s Boutique, a brick and mortar women’s clothes shop with an ecommerce side.

The sisters came to me with a small mood board and an idea for a logo. They wanted a clean, chic look to show off their clothes. The site didn’t need to be complicated – I wanted Gemma & Ellisha’s customers to find what they were looking for quickly, both in the online shop and the physical store. Once we established what the main user needs were, the design really fell into place.


My role

  • Brand Identity Design
  • Planning & Architecture
  • Web Design
  • Web Development
  • Ongoing Management Plan
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mockup of penny's boutique website on mobile phone