Who are Vegan Womble?

Vegan Womble is an ever-growing source of information for the vegan community. As a not-for-profit website, it relies on contributions from a well-established community on social media, including a popular Facebook page and group.

My role:

I came into the project after the Vegan Womble team had switched from the Blogger platform to WordPress. Any changes and additional features would need to happen in stages, given the vast catalogue of information involved. I also needed to be mindful of the thousands of daily users of the site. I wanted the user experience to reflect the needs of everyone. 

The team at Vegan Womble were keen to move away from their bog-standard WordPress ‘Twenty-Eleven’ theme to something much more relevant. They also wanted me to create new branding. An Etsy shop with branded Vegan Womble merchandise was due to open just before Christmas 2017, so we needed to get our skates on!


website screenshots from vegan-womble wordpress blog design


With the first stage finished, I wasn’t done yet! In their brief, the VW team mentioned adding a directory of vegan suppliers to the site. With the site build finished and the Etsy shop in full flow, we started work on creating a directory, which was launched in time for 2018. We’ve since added a ‘find in page’ feature to the blog, which creates a much speedier information-finding experience on the long blog posts.

Things haven’t stopped there – not long after the directory was finished, Vegan Womble discovered they were finalists in the 2018 UK Blog Awards! Congratulations to the Vegan Womble team on the recognition of your work for the vegan community!


I love our new website so much! Better than I could of ever imagined. You really listened to what I wanted and even came up with things I didn’t even know I wanted and more. I fully recommend you to anyone that wants a personal touch.

Sandra, Vegan Womble


See for yourself


You might like: